Believing the power of media can change lives
Using creativity to rebrand a creative charity
/ Services
Brand strategy, brand visual concepts, annual reports, campaigns, posters, event brochures, environment graphics, video, website
Media Trust partners with the media industry to empower charities and communities to find their voice and be heard. Through media training, broadcasting, film production and strategic communications support, they help organisations amplify their impact.
During my time as Creative Director at Marcom, I led the rebrand and delivered a wide-ranging programme of integrated communications across multiple channels and audience groups.
Brand Strategy & Visual Identity
The project began with redefining Media Trust’s brand strategy — clarifying their positioning within the charity and media sectors, and creating a cohesive visual identity that reflected their authority, accessibility and purpose.
The rebrand included:
Brand strategy and positioning
Brand visual concepts and identity system
Tone of voice and messaging alignment
Comprehensive brand guidelines
The new identity needed to work seamlessly across corporate stakeholders, charity partners, media professionals and community organisations — balancing credibility with warmth and clarity.
The Impact
Through long-term collaboration and integrated design thinking, Media Trust’s brand evolved into a clear, confident and flexible identity system. The refreshed brand strengthened their visibility within the media industry and improved engagement with charities, partners and communities alike.
If you’re looking for a freelance graphic designer with experience in charity branding, integrated campaigns, and multi-channel communications design, I’d love to help bring clarity and cohesion to your organisation’s message.
