A change in brand for a change management consultancy
Client:
IMD
Real change. Real people. Real results.
The IMD Group are a business consultancy mostly working with public sector and governmental services. Having been static for a while they needed help refocusing their marketing strategy.
We worked closely with change management consultancy IMD to understand their vision and market position. The rebranding process included a comprehensive analysis of their existing brand and competitors. We worked with writer James Binns to captur the essence of what this unique business is all about including values, message and manifesto. This was followed by the creation of a modern and cohesive brand identity that reflected their expertise in change management, achieving real change and real results.
How we helped
Brand strategy
Brand visual concepts
Website
Brand guidelines
Advertising
Stationery
PowerPoint decks
Sometimes it’s difficult to embrace change. After all, it’s human nature to fear the unknown. The untested. The unfamiliar.
At IMD we make breaking down these barriers, our mission.
We start by putting your people first. Always. Making them feel part of the process. By investing just as much in their confidence, capabilities and competence as we do in the processes that they need to keep delivering.
Long after we’re gone. Then we let them get on with doing just that.
No smoke. No mirrors. No outstaying our welcome. Just real people. Working side-by-side to deliver real results.
This is our brand manifesto.
“Rob is an incredibly talented designer who is able to understand your needs and develop them in imaginative and creative ways with great results. I have no hesitation in recommending him.”
A happy client
