Encouraging young people to have a career in the cruise industry
Client:
Cruise Careers Springboard
Matthew and Edwina Lonsdale, of Mundy Cruising, created a small project at a school that they hoped would engage students in travel, and specifically cruise.
As the project grew in scale (the huge support from the cruise lines) and also in breadth (the number of schools) so did their ambition for the project. They repositioned the not-for-profit organisation as ‘Cruise Career Springboard’ with a means to educate children about cruise travel opportunities, help them reach those opportunities and gain employment in the industry.
They asked us to create a fun, playful, simple logo that can be applied to their own promotional material, as well as appearing on Cruise Lines brochures and materials
“It’s a cracking bit of design”
Matthew Lonsdale, Cruise Career Springboard